6 Tools to Leverage Artificial Intelligence in Public Relations

More and more digital PR and marketing professionals are becoming reliant on the vast market of content writing assistant tools and use them for their everyday work. The sophistication and functionality of those tools differ, but the overall concept remains the same: they assist you in getting the most out of your writing and your work by highlighting areas for improvement.

Here are six tools that can help you leverage AI for media relations and content writing:




HubSpot: Blog Ideas Generator

Coming up with the perfect content idea can be challenging. HubSpot’s Blog Ideas Generator is regarded as one of the best tools for developing creative blog posts, emails, content ideas, and headlines. Simply enter up to five different nouns, and HubSpot’s tool will generate a free list of five headlines. With a paid HubSpot subscription, you can also gain access to a year’s worth of article ideas.

QuillBot: AI Paraphrasing Tool

QuillBot’s paraphrasing and summarizing tools are trusted by millions worldwide to rewrite sentences, paragraphs, or articles using state-of-the-art AI. Whether it’s grammar, brevity, or creativity, this handy content writing tool can improve your writing, cut unnecessary words, and help you deliver a clearer message instantly. Integrate it into Microsoft® Office, Google Docs, and Google Chrome to instantly clarify meaning using its built-in “word flipper” and thesaurus tools. Subscribe to their premium version and get an increased character limit (Up to 10,000 characters at once – 3 pages), and an additional two writing modes (Suggestive & Concision).

Portent: Create Catchy Headlines

You’ve spent days crafting the perfect content for your topic, conducting research, and poring over statistics, all in the hopes of garnering the social attention it deserves. However, if you don’t have an attention-grabbing headline, up to 80% of people may not even read your post.

The Portent content idea generator is a go-to tool for coming up with catchy titles for your next blog post, podcast, or video. Simply type in your keyword and the generator will provide a nearly infinite number of blog titles. The blog titles can then be saved and revisited at the end of your brainstorming session.

Free CoSchedules Headline Analyzer

Your content is written, and you’ve come up with a list of headlines that will catch your target audience’s attention. The free CoSchedules Headline Analyzer Tool will analyze your headline’s overall quality as well as its capacity to generate social shares, traffic, and SEO value. The score is determined by a scientific formula that considers your use of common and unusual words, sentiment, clarity, character count, and several other variables. They even offer a Chrome extension to help publicists and content writers come up with better blog titles.


AI writing solutions have grown in recent years in fields such as public relations and content marketing. These AI tools are a refreshing change from simple word-processing spell-checkers, and they can help you become a better writer, simply put.

Grammarly and ProWritingAid

Grammarly is a smart proofreading tool that can be embedded into your browser to detect problems in emails, press releases, blog posts, and other documents.

Their app experience may go beyond basic editorial guidance, such as engagement, delivery, and clarity. They may offer advice and tone modifications based on the article’s objectives, such as formal business/academic vs. informal/friendly content.

Although Grammarly is the market leader, its competitor ProWritingAid is a great alternative to consider for less experienced content creators. Both AI tools include MS Office Add-Ins that integrate with emails, MS Word, MS Outlook, and Chrome extension.

I use them both simultaneously to double-check my work for these reasons and more!

Blog Website and Template Designs

Great. You’ve got your copy. You’ve written a title that’s been optimized for maximum exposure. Now, where can you find the most creative blog website design or template to put it in? There are many pricey web designers who can create one for you, but you can also do it yourself for free. Check out My Codeless Website’s “Best Blog Website and Template Examples of 2022” for step-by-step instructions – even if you have no prior experience. And for more inspiration, visit 10 Best Free Blogging Sites to Build Your Blog for Free in 2023: Tested, Compared and Reviewed

We’ll see wider adoption in 202w3, with more interesting ways marketers and PR specialists can make use of AI tools in clever, funny, and thought-provoking ways.


As a content and communication creator, it is imperative that you steer clear of plagiarism at all costs because it diminishes your credibility. The introduction of new AI tools like the culture-shifting ChatGBT, which is an AI generator content creation tool that cannot be detected by plagiarism tools–yet–is muddying the ethics playing field..

In addition to losing the respect of your colleagues and friends, you risk losing valuable expert references and potential career success when you plagiarize. There are still plenty of top checker tools that are safe to use and can give accurate results for your content, like these from Ritika Rakshit at Traffic Tail :

10 of the Best Plagiarism Checker Tools

1 Comment

  1. Toxcina King on April 27, 2024 at 11:56 pm

    I thank you for your exceptional insight and your experience professor Lieberman. i’ve learned so much from you!

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