Media Relations
PR during the Writers Strike
10 PR Survival Tips for Promoters During the Hollywood Strike by Cynthia Lieberman, LieberComm ___________________ In an industry heavily reliant on actors and writers for promotion and PR, dealing with a WGA and SAG-AFTRA strike can be challenging. Here are 10 ways to successfully promote the launch of your entertainment projects effectively without directly involving your stars or…
Read More10 Tips for Effective Media Pitching
Unveiling the Secrets to Effective Media Pitching: Insights from USA TODAY Journalist Bryan Alexander Students at UCLA were privileged to gain invaluable insights from USA TODAY’s features journalist, Bryan Alexander, regarding strategies for pitching media in the entertainment industry. Below are 10 of the essential tips he recommends for putting together an effective media outreach: Develop a…
Read More10 Must-Read Books for Communication Pros in 2023
New technologies have moved media relations to the forefront of all business communications.
Read More“Advertising Is Paid For, Publicity Is Prayed For”
Igniting a spark with PR Many people in my family and outside of work use the terms marketing, advertising, and publicity interchangeably, to the point of sounding redundant. The truth is, marketing is a strategy, while advertising and public relations are tactics. Although both tactics fall under the marketing umbrella and have similar end goals,…
Read More