Posts by Cynthia Lieberman
UCLA
SUMMARY KEYWORDS people, write, pitching, call, variety, queen charlotte, years, writers, good, talk, journalists, reporters, big, executive, paid, literally, cover, point, hard, pandemic SPEAKERS Cynthia Littleton, Joe Schlosser, Cynthia Lieberman Cynthia Littleton Do Serrano’s Do you know the name? Bob Bakish okay, Joe Schlosser I come back Cynthia Littleton to where I was. Let me…
Read More10 Tips for Effective Media Pitching
Unveiling the Secrets to Effective Media Pitching: Insights from USA TODAY Journalist Bryan Alexander Students at UCLA were privileged to gain invaluable insights from USA TODAY’s features journalist, Bryan Alexander, regarding strategies for pitching media in the entertainment industry. Below are 10 of the essential tips he recommends for putting together an effective media outreach: Develop a…
Read More10 Must-Read Books for Communication Pros in 2023
New technologies have moved media relations to the forefront of all business communications.
Read More6 Tools to Leverage Artificial Intelligence in Public Relations
More and more digital PR and marketing professionals are becoming reliant on the vast market of content writing assistant tools and use them for their everyday work. The sophistication and functionality of those tools differ, but the overall concept remains the same: they assist you in getting the most out of your writing and your…
Read More“Advertising Is Paid For, Publicity Is Prayed For”
Igniting a spark with PR Many people in my family and outside of work use the terms marketing, advertising, and publicity interchangeably, to the point of sounding redundant. The truth is, marketing is a strategy, while advertising and public relations are tactics. Although both tactics fall under the marketing umbrella and have similar end goals,…
Read MoreWhy the Game Mechanics of Wordle Made it Go Viral
What makes games so appealing, and how can you use them to grow your brand? This month, Twitter users may have noticed an increase in the number of people posting gray, green, and yellow squares in a grid on their feeds. Memes, art, and even cross-stitching inspired by these matrices have popped up all over…
Read MoreWhat Parents Should Know About “Dating” Apps
Flirting, dating (and, yes, even “hooking up”) are a lot easier to do in the digital age. Today, downloading a dating app, like the most well-known one — Tinder — takes no more than a moment, and suddenly you have a whole world of possible “dates” at your fingertips. Many of these dating apps have…
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