Media Relations
Media Presence Is Not a Gift. It Is a Skill.
April 7, 2026 It is better to prepare than repair. Most professionals treat media moments as either going well or going badly. They prepare loosely, rely on expertise to carry them, and hope the moderator asks the right questions. Then they ask why the clip didn’t land. The difference between a strong media appearance and…
Read More10 Tips for Effective Media Pitching
Unveiling the Secrets to Effective Media Pitching: Insights from USA TODAY Journalist Bryan Alexander Students at UCLA were privileged to gain invaluable insights from USA TODAY’s features journalist, Bryan Alexander, regarding strategies for pitching media in the entertainment industry. Below are 10 of the essential tips he recommends for putting together an effective media outreach: Develop a Unique…
Read More“Advertising Is Paid For, Publicity Is Prayed For”
Igniting a spark with PR Many people in my family and outside of work use the terms marketing, advertising, and publicity interchangeably, to the point of sounding redundant. The truth is, marketing is a strategy, while advertising and public relations are tactics. Although both tactics fall under the marketing umbrella and have similar end goals,…
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