“Advertising Is Paid For, Publicity Is Prayed For”

Igniting a spark with PR Many people in my family and outside of work use the terms marketing, advertising, and publicity interchangeably, to the point of sounding redundant. The truth is, marketing is a strategy, while advertising and public relations are tactics. Although both tactics fall under the marketing umbrella and have similar end goals,…

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Why the Game Mechanics of Wordle Made it Go Viral

What makes games so appealing, and how can you use them to grow your brand? This month, Twitter users may have noticed an increase in the number of people posting gray, green, and yellow squares in a grid on their feeds. Memes, art, and even cross-stitching inspired by these matrices have popped up all over…

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What Parents Should Know About “Dating” Apps

Flirting, dating (and, yes, even “hooking up”) are a lot easier to do in the digital age. Today, downloading a dating app, like the most well-known one — Tinder — takes no more than a moment, and suddenly you have a whole world of possible “dates” at your fingertips. Many of these dating apps have…

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