People don’t hire me to write words. They hire me to decide which ones matter. I help leaders navigate AI, media, and cultural change through clear, human storytelling. The result: trust, alignment, and action. For speaking, advisory, or executive communications inquiries, DM me on LinkedIn at www.cynthialieberman.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT CYNTHIA LIEBERMAN: Strategic Communications Leader |…
Read MoreIs AI Efficiency Killing Your Reputation?
AI REPUTATION KILLERS: TRUST, CREDIBILITY, DATA, INFLUENCE, REACH, ETHICS We’re entering a new phase of AI adoption, and the real issue isn’t capability. It’s trust. Most organizations are racing to use AI in their communications. They want speed, scale, and consistency. But here is the trap: Efficiency without accountability is a quiet withdrawal from your…
Read MoreSpring Forward Into Sold-Out Events
YouTuber @boymeetsale vlogs about Kpop dance covers, concerts, opinion, and “everything inbetween” Most music tour campaigns rent attention. Here’s how to build a creator plan that drives ticket sales instead. Daylight Saving Time is the starting gun for spring concert season. The moment clocks shift, audience behavior shifts with them — from scrolling to scheduling,…
Read More300 Creators. 1.42 Billion Followers. One Room.
If you hang out in a barbershop long enough, eventually you get a haircut. Imagine spending an entire day collaborating in the same room with 300 top creators and a combined reach of 1.42 BILLION FOLLOWERS. That is more than the Winter Olympics, Super Bowl, and NBA All-Star Game creator programs combined. And it’s exactly…
Read MoreBad Bunny Proves the NFL Drives Culture
February 20, 2026 The halftime show used to be a bathroom break. Now it outperforms the game itself. For decades, the Super Bowl halftime show was a logistical intermission. It gave stadium crews time to reset the field and viewers time to refill snacks. It was pleasant, safe, and largely forgettable. Now it’s a cultural…
Read More10 Tips for Effective Media Pitching
Unveiling the Secrets to Effective Media Pitching: Insights from USA TODAY Journalist Bryan Alexander Students at UCLA were privileged to gain invaluable insights from USA TODAY’s features journalist, Bryan Alexander, regarding strategies for pitching media in the entertainment industry. Below are 10 of the essential tips he recommends for putting together an effective media outreach: Develop a Unique…
Read MoreRevolutionize Your TV PR Efforts With These 12 ChatGPT Prompts
Revolutionize Your TV PR Efforts With These 12 ChatGPT Prompts Are you a TV publicist looking to boost your productivity and save valuable time? Generative AI platforms like ChatGPT can automate many of the tedious tasks that you currently do manually, freeing up your time to focus on more strategic initiatives, such as developing new…
Read More“Advertising Is Paid For, Publicity Is Prayed For”
Igniting a spark with PR Many people in my family and outside of work use the terms marketing, advertising, and publicity interchangeably, to the point of sounding redundant. The truth is, marketing is a strategy, while advertising and public relations are tactics. Although both tactics fall under the marketing umbrella and have similar end goals,…
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